Cable Beach Club is a Cashless Resort to minimise touchpoints and improve operational efficiencies for our guests and staff.
Cable Beach Club is a unique product, that attracts visitors to Broome as both an accommodation provider and destination due to our unique location and expansive Resort facilities. From July 2023 – June 2024, the Resort attracted 35,000 guests, representing approximately 12% of total visitation to Broome, stimulating the local economy (direct and indirect) via discretionary spending, incomes earned, and employment generated.
Cable Beach Club supports WA’s tourism by ensuring we are actively involved in advocacy, attending industry events, and aligning with promotional opportunities. This includes Tourism Western Australia, Tourism Council WA, Business Events Perth and the AHA WA.
Cable Beach Club’s commitment to the community extends beyond the boundaries of the Resort, fostering a positive impact within Broome’s vibrant community and beyond.
For the July 2023 – June 2024 Financial Year, the Resort prepared lunch for Broome’s Sunday Surf Life Saving Club volunteers across the season as well as gifted contra venue hire and beverages for the Broome Volunteer Fire & Rescue Service (BVFRS) Awards Dinner in October 2023. For the April 2024 Walk for a Bloke fundraiser, the Resort donated fresh fruit and water for the 12.5km walk. Storage was also provided for the Parks and Wildlife Service’s Wildlife 2023 Turtle Monitoring Program.
The Resort’s dedication to social causes included donating bathroom amenities to the Kimberley Community Legal Services for a homeless day event, supporting St Mary’s College food tech award and donating vouchers.
Organisations that received Resort vouchers for fundraising included the Women and Infants Research Foundation, RFDS, Telethon and Rhapsody for Cancer. Mattresses, bed bases and desks in good condition were also donated to the Neem Community after a Resort upgrade.
Supporting cultural art, the Resort provided accommodation for travelling artists to Cinefest OZ 2023, as well as an exclusive accommodation discount for all guests attending Mutiara at the 2024 Perth Festival. Cable Beach Club also hosted Tourism stakeholders from Broome/Kimberley to view Mutiara, which told the story of Broome’s pearling industry and bonds between Malay Peoples and the First Peoples of the Kimberley.
Human Resources also supports workplace initiatives. The Resort attended Broome Senior High School Speed Recruitment Night in March 2024 and the West Kimberley Careers Expo in April 2024. Three Broome Senior High School Students also completed work experience at the Resort across three different departments. Additionally, the Resort works closely with Tourism Western Australia (TWA) to promote career opportunities within the tourism industry and enhance our recruitment efforts.
Cable Beach Club enhances tourism in Broome by partnering with local businesses, ensuring authentic guest experiences, and boosting the local economy.
The Resort’s tour desk supports 38 tour operators and booked over 500 tours for the month of June 2024 alone. Local musicians are contracted to play at Sunset Bar & Ocean Pool throughout the season, alongside showcasing local artists on the deck of Cichetti, providing visitors with a unique perspective of the creative expressions the Kimberley region inspires.
